Facebook Live Statistics (2020) You Need To Know – Although Facebook has been a powerhouse in the social media world for over ten years, it was only recently that the platform started offering live streaming services. Facebook Live is a relatively new feature of the platform, but it has become popular among both users and marketing professionals.
Thanks to Facebook’s popularity, it has become a goldmine for digital marketers, online businesses and businesses. The live streaming function has only further strengthened that status. Here is a selection of some important Facebook Live Stats that you need to know.
Facebook Live Stats (2020) You Need To Know
ABOUT FACEBOOK (FB) LIVE
1. Facebook Live Was Made Available To The Masses In 2016.
By the time Facebook Live was launched, the social media platform had a good decade of experience. Originally, the service was built as a competitor to large streaming platforms such as Periscope.
At first, Facebook Live was only available for verified public figures such as celebrities and media magnates. This was in August 2015. Almost 6 months later, Facebook Live became accessible to everyone, which marked a huge change in the way members communicated.
2. In 2016, Millions Of Hours Of Video Were Uploaded To Facebook Daily.
Around the time that Facebook Live was launched, the platform had just under 2 billion users. Those are impressive numbers, so it was no surprise that Facebook Live started with a bang. Traditional videos can then be uploaded to the platform. Once put into the mix live, members watched around 100 million hours of video every day!
3. Augmented Reality Filters Became Available In 2016.
Live streaming was not new when Facebook Live was made. Snapchat and Periscope already attracted millions of users. To achieve the same level of competition as those services, Facebook has implemented augmented reality filters.
These filters can create live animations and special effects. Most effects would follow the face of the broadcaster and add a new level of pleasure to streaming.
4. 20% Of All Videos Uploaded To Facebook In 2017 Were Broadcast Live.
Facebook users welcomed Live with open arms. Despite the platform’s existing video upload functions, members started using Facebook Live in large numbers. In 2017, 1 of every 5 video viewed on the platform was live.
5. Social Broadcasts With Friends Became A Feature In 2017.
In May 2017, Facebook launched a new invitation option. With this function, broadcasters can invite friends to their stream. This helped to maximize the reach of live videos and to have people broadcast together.
6. There Have Been Over 3.5 Billion Live Broadcasts Since Launch.
Facebook Live reached a very important milestone in 2018. The number of live broadcasts made since the launch was 3.5 billion. That is almost half of the total world population. This not only proved the popularity of Facebook Live, but it produced tons of growth for the entire platform.
That figure is from a few years ago. The figures have increased even more. In the first few years after the launch, the number of broadcasts has doubled every year.
7. Waiting Room Launched For The First Time In 2018.
With the increasing popularity of the service, Facebook has made some useful changes to make broadcasts more accessible. One of the most striking was the brook waiting rooms. It became available in October 2018.
Before this feature came into play, streams were disorganized and confusing. Now broadcasters can create calendars that have generated notifications for subscribers. Viewers can then wait for streams to start in virtual waiting rooms.
8. Facebook Has Paid Millions To Attract Audiences.
Before Facebook Live became the powerhouse it is, the company wanted to raise awareness as much as possible. So they paid millions of dollars to celebrities and media companies to use it. They spent over 50 over million dollars. Some paid companies were CNN, BuzzFeed and more.
Even social media influencers took action. Facebook extended to Vine, superstars and YouTubers to bring their audience to the platform.
ABOUT FACEBOOK LIVE AND MARKETING
As we said before, Facebook Live is a great place for companies and marketers to reach their target audience. Here are some interesting statistics about the advertising aspects of the service.
9. More Than 93% Of All Marketers Used Facebook In 2019.
In 2019, around 93.7% of all marketers used Facebook for their advertisements. It has proven the usefulness of the social media platform repeatedly. It gives marketing teams the opportunity to directly promote their target group. We have already done much of the hard work has already.
Facebook even beats other major platforms such as Twitter and Instagram.
10. More Than 90 Million Small Businesses Have A Facebook Page.
Marketers are not the only ones who can enjoy Facebook. Small businesses use the platform to get followers and to attract businesses. About 90 million companies have special Facebook pages. Those pages generate around 2.5 billion responses per month!
11. Facebook Accounts For A Large Majority Of All Advertising Spending In The United States
Video ads are a multi-billion dollar industry. In 2018, about $7.85 billion was spent on digital media. How much of that went to Facebook? According to Facebook about $6.81 billion. That is over 84% of all spending on video ads!
12. About 35% Of Marketers Consider Facebook As Their Most Important Marketing Channel.
Video marketers have different channels to work with. Approximately 35% of the marketing professionals surveyed stated that Facebook Live was their main channel to reach their demographic audiences. That is about 1% more than in 2018.
13. Almost Three Quarters Of All Marketers Use Facebook Live.
According to Facebook surveys and statistics, around 70% of marketers use Facebook Live directly. Not only that, but more than half of those marketers have increased the Live budget in the past year.
14. Almost A Quarter Of The Companies Think Facebook Live Is Successful.
Most marketers thought videos on Facebook helped them contact customers.
When asked whether Facebook Live helped customers understand brands better, about 97% of marketers said that this was the case. With the simplicity of the platform and the ability to create attractive short content, it’s easy to understand why.
Over 75% of marketers also stated that Facebook Live helped generate more sales. A little less than half said it even reduced the number of questions about their respective products or services.
15. Less Than 15% Of Companies On Facebook Do Not Use Video Ads.
About 14.5% of companies on Facebook did not use video ads. These companies opt for more traditional forms of marketing.
16. Only 1% Of Companies Enjoy Facebook Live Every Day.
Despite all the popularity that Facebook Live has generated, fewer than one percent of companies use it daily. More than half of the marketers surveyed said the use was not frequent. About 25% of the live videos broadcast every week.
Think about the impact that can be made as companies increase their live frequency!
IMPRESSIVE VIEWER STATISTICS
17. Shortly After Launch, They Broadcast Most Outside The United States.
In June 2016, just a few months after they made the service public, most streams were not from the United States. Most of the videos that were streamed were from Germany. Mercedes-Benz, the famous car company, enjoyed the service and broadcast almost 40 videos.
18. Video-Based Content Makes Up Around 11% Of All Messages.
When Facebook started, you were the only option for creating text-based messages. A lot has changed since then. Video content makes up around 11% of all created messages. This runs behind photos, which make up 12%. The most popular types of messages created on the platform include links. They contribute up to 77%.
So How Many Are Simple Text-Based Messages? Only 1%.
19. The average viewing time for Facebook Live in 2017 was more than half an hour.
About a year after the launch of Facebook Live, the average viewing time for each type of video content was 34.5 minutes per day. About 4.3% of that viewing time went to live videos. This figure was from a few years ago, so the number has increased since then.
20. By The End Of 2018, Almost 2 Billion People Watched Facebook Live.
Between 2016 and 2018, 2 billion people viewed some kind of content on Facebook Live. The number of viewers exploded during this time. According to Facebook’s own data, the viewing time for live broadcasts has quadrupled in just one year.
21. Approximately 3000 Years Of Video Is Only Viewed On Facebook Every Day.
We viewed 3000 video hours in 2018 alone. This is a huge leap from 2016. Only half a billion people watched videos on the Facebook platform. Now there is a kind of video on most pages.
22. Some Of The Most Popular Live Videos Last Longer Than 10 Minutes.
An analysis of 100 million videos on Facebook showed that the most popular videos were between 15 – 20 minutes long. The involvement exploded within 15 minutes, making this the length that many marketers strive for.
23. The Popularity And Fame Of Facebook Live Has Grown Dramatically In Just A Few Years.
The public awareness of Facebook Live exploded between 2016 and 2018. How popular was the platform between this time? Well, Google trends show that there was a 330% increase for searches with keywords like “Facebook Love Streams”.
FACEBOOK LIVE COMPARED TO UPLOADED CONTENT
Creating video content on Facebook is very flexible. You can upload traditional content or broadcast live. Broadcasts are then automatically uploaded for later viewing. Here are some statistics about the difference between live and non-live content.
24. People Respond More To Facebook Live Videos.
For responses, live videos get around 10 times more. This is because of the ability to communicate with video makers in real time.
25. Not Long After The Launch, Facebook Live Videos Showed More Involvement Than Traditional Videos.
Live videos generate approximately 35% more community interactions than non-live videos. This includes likes, shares and more.
26. Facebook Users Spend More Time On Live Videos.
Live content is popular on Facebook. It is so popular that users view about three times as much as standard uploaded videos. Although there are many factors that contribute to this figure, the theory is that viewers stay much more likely to end the live stream. With normal uploaded videos, viewers can easily advance to the action. This is not possible with live content, so that viewers stay up to date for longer.
27. Facebook Live Was The Most Popular Live Streaming Platform In 2017.
Although YouTube is the reigning king for video viewers, they don’t have that title for live streaming. Facebook Live beat YouTube and took first place in 2017.
28. Facebook Live Videos Are Shared Less Than Traditional Videos.
A statistic that traditional uploaded videos have about live videos is the number of shares. The average number of shares for live content is just over 11,000. For non-live videos this is around 54,000.
29. By 2017, Facebook Live Videos Were Promoted More Than Non-Live Videos.
About a year after the launch, they promoted Facebook Live videos a little more than non-live videos. Live videos had a promotion rate of around 78 %.
30. Live Videos Are Not Among The Most Popular Messages In Facebook History.
Only 0.74 of the 10,000 most popular Facebook posts were live. About 40% are traditional uploaded videos.
31. 17% Of All Adults In The United States Have Viewed Facebook Live.
About 17% of US Internet users viewed content on Facebook Live. That is more than the 16% that YouTube used live.
32. The Vast Majority Of Video Content On Facebook Has The Native Format Of The Platform.
Although members can easily upload videos in a wide range of formats, around 92% of all videos on the platform use Facebook’s own format. This includes live videos.
SOME RANDOM FUN FACTS ABOUT FACEBOOK LIVE
33. The Most Popular Facebook Live Video Is “Chewbacca Mom”.
Curious about the most popular Facebook Live video in history? That title is from Candace Payne, who uploaded a humorous video of himself in a Chewbacca mask. It collected over 50,000 views in one hour. Now the number of views is over 175 million!
34. Most Users Prefer To Keep Videos Muted.
Interestingly, about 85% of Facebook viewers prefer to keep videos muted while watching. As a result, many marketers use subtitles to ensure that we understand their message.
35. The Very First Facebook Live Video Was Broadcast By Mark Zuckerberg.
Mark Zuckerberg broadcast the very first Facebook Live video on 15 September 2015. He presented the service to the masses and to discuss some functions. He even gave a short tour of the Facebook headquarters.
FB Live has become a magician in the live stream industry in just a few short years. It takes most platforms decades to collect the number of viewing figures that Facebook has received. It has changed the way people share their lives and has proven to be very beneficial for digital marketers and companies.
Thanks to the built-in audience that FB has, live videos can reach a huge audience. It is already a platform with over 2 billion users, so it is a service that is worth your interest.